Why Guess! Analytics. Insight. Action.

We believe that every user’s digital experience should be the best it can possibly be. However organisations the world over have a major problem, they’re guessing! They know their users are not happy, but they are having to guess the impact digital performance issues are having on a user’s experience of their products and services.

That’s where Actual Experience can help!


We help improve a user’s digital experience by enabling you to understand the relationship between performance issues across a digital landscape and the impact this has on the user’s experience.

Our analytics measure the user experience of a digital product or service and provide actionable insight into performance issues across a digital landscape that may impact on this experience; enabling you to improve your products and services for your users.

Digital User

Digital User

Digital User

A small, intelligent software agent installed on an employee or customer device to make limited top-down measurements along a Digital Supply Chain between a Digital User and a targeted digital service.

analytics cloud

Analytics Cloud

Analytics Cloud

The Digital User sends its measurements to a SaaS Analytics Cloud for analysis. Patented methods and 10 years of academic research are used to calculate the application-specific digital Voice of the Customer (dVoC).

Dashboard

Dashboard

Dashboard

A user interface to configure Digital Users and provide graphical access to the output of the Analytics Cloud to help understand the time, location and impairments that may be adversely affecting a Digital Supply Chain.

api

API

API

An alternative to the Dashboard, but providing a programmatic interface to the output of the Analytics Cloud. This enables integration with 3rd party service management platforms and applications.