"The Business Impact Assessment was really useful in helping me understand the parts of the business we need to continue to support to improve their digital experience. This is obviously of increased importance to us as a consequence of Covid and also supports our continued focus and commitment to wellbeing in this hybrid working environment."

"The most important thing for us, and what made Actual Experience extremely valuable, was being able to pinpoint the Human Experience issue in the digital eco-system, and say that's where your problem is - now go away and fix it."

"Actual let us be sure that, whenever an office or market went live, we knew the experience we would be getting and there was no risk to operation or brand."

"I am not guessing. I know where to focus resources to get things right first time. That’s invaluable."