Enabling organisations to fix and relentlessly improve their digital business

Actual Experience is a user experience analytics company, focused on making the digital world work properly. We partner with global service providers who build our analytics software into their solutions, products and services so that they can improve the digital services of their enterprise clients.

Developed from over 10 years of scientific research, our user experience analytics software takes measurements of the many businesses, technologies, networks, data centres and applications involved in the delivery of a digital service. These measurements are sent to our Analytics Cloud, where we perform millions of calculations per minute to provide actionable evidence to our clients, enabling them to manage and improve their user’s experience.

Using our unique approach to analysing a digital service enables our clients to improve customer satisfaction, drive up the productivity of their staff, increase revenue and brand reputation from loyal customers and ultimately deliver success for their business.

Our team

Actual Experience is led by co-founders, Dave Page, CEO, and Professor Jonathan Pitts, Chief Science Officer, who built on ten years of research at Queen Mary, University of London to develop our unique analytics-as-a-service.

Dave Page

Chief Executive Officer

Dave has diverse commercial and technical IT experience. He has advised on multinational corporate business systems, with roles in enterprise, outsourcing, software and hardware...

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Dave

Professor Jonathan Pitts

Chief Science Officer

Jonathan has been a member of academic staff in the School of Electronic Engineering and Computer Science at Queen Mary, University of London since 1994, and a full professor since 2001....

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Professor Jonathan Pitts

Steve Bennetts

Chief Financial Officer

Steve joined Actual Experience in October 2013. He qualified as a Chartered Accountant with Ernst & Young and subsequently has spent most of his career in the technology sector. Initially...

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Steve Bennetts

Robin Young

Chief Operating Officer

Robin was appointed Chief Operating Officer in October 2015, having previously joined the Board as a Non-executive Director in September 2014. Robin has extensive CIO, COO, technology and...

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Robin Young

Our team

We’re building a talented, diverse team that’s not afraid of the challenge to push the limits of what’s possible to enable us to develop our unique analytics software.

Nick Gordon

Chief Customer Officer

Nicholas joined Actual Experience in April 2016 as European Sales Director and was subsequently promoted to Chief Customer Officer in April 2017. Prior to joining Actual Experience...

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Nick Gordon

Ben Burns

Chief Product Officer

Ben joined Actual Experience in 2012 and has held a number of positions across the front and back business, prior to his current role as Chief Product Officer. Before Actual, he spent 15...

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Ben Burns

Martin Woods

Chief Technology Officer

Martin has over 25 years' experience of the architecture, design and development of complex, robust enterprise software systems, and has been with Actual Experience since its very early...

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Martin Woods

Helen Parker

Human Resources Director

Helen has extensive HR experience in international technology businesses serving the energy and digital sectors. She has worked across a broad range of HR disciplines, with particular...

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Helen Parker
Timeline