Enabling organisations to fix and relentlessly improve their digital business

Actual Experience is a user experience analytics company, focused on making the digital world work properly. We partner with global service providers who build our analytics software into their solutions, products and services so that they can improve the digital services of their enterprise clients.

Developed from over 10 years of scientific research, our user experience analytics software takes measurements of the many businesses, technologies, networks, data centres and applications involved in the delivery of a digital service. These measurements are sent to our Analytics Cloud, where we perform millions of calculations per minute to provide actionable evidence to our clients, enabling them to manage and improve their user’s experience.

Using our unique approach to analysing a digital service enables our clients to improve customer satisfaction, drive up the productivity of their staff, increase revenue and brand reputation from loyal customers and ultimately deliver success for their business.

Our team

Actual Experience is led by co-founders, Dave Page, CEO, and Professor Jonathan Pitts, Chief Science Officer, who built on ten years of research at Queen Mary, University of London to develop our unique analytics-as-a-service.

Dave Page

Chief Executive Officer

Dave has diverse commercial and technical IT experience. He has advised on multinational corporate business systems, with roles in enterprise, outsourcing, software and hardware companies.

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Professor Jonathan Pitts

Chief Science Officer

Jonathan has been a member of academic staff in the School of Electronic Engineering and Computer Science at Queen Mary, University of London since 1994, and a full professor since 2001.

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Steve Bennetts

Chief Financial Officer

Steve joined Actual Experience in October 2013. He qualified as a Chartered Accountant with Ernst & Young and subsequently has spent most of his career in the technology sector.

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Robin Young

Chief Operating Officer

Robin was appointed Chief Operating Officer in October 2015, having previously joined the Board as a Non-executive Director in September 2014.

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Our team

We’re building a talented, diverse team that’s not afraid of the challenge to push the limits of what’s possible to enable us to develop our unique analytics software.

Nick Gordon

Chief Customer Officer

Nicholas joined Actual Experience in April 2016 as European Sales Director and was subsequently promoted to Chief Customer Officer in April 2017.

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Ben Burns

Chief Product Officer

Ben joined Actual Experience in 2012 and has held a number of positions across the front and back business, prior to his current role.

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Martin Woods

Chief Technology Officer

Martin has over 25 years' experience of the architecture, design and development of complex, robust enterprise software systems, and has been with Actual Experience since its very early days.

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Helen Parker

Human Resources Director

Helen has extensive HR experience in international technology businesses serving the energy and digital sectors.

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Timeline

Martin Woods

Chief Technology Officer

Martin has over 25 years' experience of the architecture, design and development of complex, robust enterprise software systems, and has been with Actual Experience since its very early days. During his time at BT, Martin was the lead technical architect for a novel software system within the 21CN network architects group, and led a global software team in its development. Prior to BT, Martin served as the Chief Architect at Nexagent, working for the venture-funded company from its infancy until its acquisition by EDS in 2008. He designed the software system that enables end-to-end application performance to be managed across multiple networks. Martin graduated from Cambridge University with a first-class degree in Mathematics in 1992, and subsequently joined AEA Technology, a diversified high- tech company, developing novel algorithms and scalable software for the space and defence industries.

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Helen Parker

Human Resources Director

Helen has extensive HR experience in international technology businesses serving the energy and digital sectors. She has worked across a broad range of HR disciplines, with particular focus on managing talent and driving high performance culture. As HR lead on several complex mergers and acquisitions during her time in Schlumberger, Helen is experienced in change, embedding people processes and practices into newly formed teams. Helen is a member of the Chartered Institute of Personnel Development, joining Actual in 2017. She is currently developing the HR strategy and approach to achieve rapid organisational growth.

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Steve Bennetts

Chief Financial Officer

Steve joined Actual Experience in October 2013. He qualified as a Chartered Accountant with Ernst & Young and subsequently has spent most of his career in the technology sector. Initially Steve worked as EMEA Finance Director at several Nasdaq quoted technology companies where he gained valuable international experience as well as leading the accounting, HR, legal, and administrative functions. This period included leadership of the team put in place to establish Amazon’s European operations, including managing the early hyper-growth in the UK and Germany. Subsequently Steve has worked at VC funded UK-based technology companies; a highlight of this period included the trade sale of Content Technologies for approximately $1 billion.

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Robin Young

Chief Operating Officer

Robin was appointed Chief Operating Officer in October 2015, having previously joined the Board as a Non-executive Director in September 2014. Robin has extensive CIO, COO, technology and operations experience, serving at blue chip public companies including Mitchells & Butlers, GlaxoSmithKline, Procter & Gamble and Ford Motor Company. He also brings considerable City knowledge and expertise having spent almost a decade with HBOS and Citigroup.

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Nick Gordon

Chief Customer Officer

Nicholas joined Actual Experience in April 2016 as European Sales Director and was subsequently promoted to Chief Customer Officer in April 2017. Prior to joining Actual Experience Nicholas enjoyed a successful career in sales spanning 30 years of which 25 have been in information technology working for blue chip companies such as Cisco, Verizon & Oracle. During his career he has worked in front line sales roles as well as managing global teams in a range of verticals including Managed Service Provider, Enterprise and large scale channel management.

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Ben Burns

Chief Product Officer

Ben joined Actual Experience in 2012 and has held a number of positions across the front and back business, prior to his current role as Chief Product Officer. Before Actual, he spent 15 years in mainly service provider environments, bringing from that a deep understanding of what drives businesses on both buy and sell sides of technology adoption.

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Dave Page

Chief Executive Officer

Dave has diverse commercial and technical IT experience. He has advised on multinational corporate business systems, with roles in enterprise, outsourcing, software and hardware companies. Dave was the founding member of the management team at Nexagent, a venture funded software business acquired by EDS in 2008. In 1998, Dave established and led the Consulting team for the $1 billion European Service Provider line of business at Cisco. Before this, Dave worked at IBM Global Services, BT Global Services and NatWest on numerous aspects of corporate IT infrastructure.

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Professor Jonathan Pitts

Chief Science Officer

Jonathan has been a member of academic staff in the School of Electronic Engineering and Computer Science at Queen Mary, University of London since 1994, and a full professor since 2001. During that time, his research has focused on developing effective analytical techniques for modelling the complex behaviours of shared infrastructure and their impact on end-to-end application performance. In 1998 he was awarded a Royal Academy of Engineering Industrial Secondment. Jonathan has established a number of industry relationships with organizations such as Cisco, Qinetiq, Alcatel- Lucent, BT and C&W. He has written two books on the subject of performance evaluation and quality of service, and has five granted patents and over 100 papers in the field.

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Correlating the cause and effect of user experience

Actual Experience's analytics-as-a-service is able to understand the human experience of the entire digital business of a business. Using millions of powerful correlations per minute, we are the only technology available today that can link human experience issues to poor third-party supply or IT performance.