Providing analytics & insight to improve digital quality

We don’t have to accept inconsistent digital experience. Actual Experience analyses the digital supply chains that deliver digital products and services to leading brands around the world. Our analytics provide the insight required to bring consistency to the quality of the digital experience of their customers and staff.

For more on our market and strategy please see our latest Annual Report

View Annual Report

AIM Rule 26

Actual Experience plc is a company incorporated and registered in England and Wales, registered number 06838738. The Company’s headquarters are in the UK, with regional sales offices in the US.

This section of the website provides access to all of the information and documentation required of us under Rule 26 of the AIM Rules. The information provided here was last updated on 11 May 2021.

“The Directors recognise the importance of sound corporate governance and remain committed to delivering the long-term success of the Group through an effective framework of leadership, management and controls”

Share Price

Significant Shareholders

(as at 11 May 2021)

Share Symbol: ACT
Currency: GBP
Number of shares in issue: 57,197,086
Percentage of AIM Securities not in public hands: 41.36%
Security Restrictions: No restrictions on transfer of securities
Name of shareholder Number of shares % of voting rights
M&G 7,921,115 13.85%
IP Group 6,848,477 11.97%
Lombard Odier 6,729,724 11.77%
Mr. Michael Edge 3,195,000 5.59%
Chelverton Asset Management 2,550,000 4.46%
Queen Mary University of London 2,110,000 3.69%
Mr. Dave Page 1,940,686 3.39%
Cannacord Genuity Group Inc 1,900,000 3.32%
Professor Jonathan Pitts 1,879,750 3.29%
Allianz 1,815,705 3.17%


Other Directors

Name of shareholder

Number of shares

(excluding share options)

% of voting rights
Steve Bennetts 182,699 0.3194%
Stephen Davidson (and connected parties*) 22,994


Sir Bryan Carsberg 2,025


Kirsten English 9,981



The Company is not listed on any other exchanges or trading platforms. Actual Experience is subject to the UK City Code on Takeovers and Mergers.

*Includes combined holdings of Stephen Davidson and his spouse, Jane Davidson.

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