Corporate Governance

For the purpose of AIM Rule 26, the recognised corporate governance code that the Board has decided to adopt is the Quoted Companies Alliance Corporate
Governance Code (‘QCA Code’). The Board believes the QCA Code provides the most appropriate framework of governance arrangements for the Company,
considering the size and stage of development of the Company’s business. The following information is a summary of how we currently comply with the key
principles listed in the QCA code:

The Board meets at least five times a year and in addition to the formal scheduled meetings, the Board holds informal discussions with Executive Directors and senior operational managers.

The Board has a schedule of matters reserved for its approval which includes strategy, acquisition and disposal of subsidiaries and intellectual property, annual budgets and progress to the achievement of these budgets, reviews of any significant risks facing the Group, receiving reports on the views of Company shareholders, consideration of major capital projects, and significant financing matters.

The Board has delegated certain powers and duties to the Board Committees, all of which operate within clearly defined terms of reference and in accordance with the Code, where applicable.

Last updated 24 June 2020

The Audit Committee

The Audit Committee is chaired by Sir Bryan Carsberg and the other committee members are Mark Reilly and Paul Spence. The Audit Committee determines and examines matters relating to the financial affairs of Actual Experience including the terms of engagement of the Company’s auditors and, in consultation with the auditors, the scope of the audit. It receives and reviews reports from management and the Company’s auditors relating to the half yearly and annual accounts and the accounting and the internal control systems in use throughout the Company.

Terms of Reference

Chairman:

Sir Bryan Carsberg

Members:

Stephen Davidson
Kirsten English

The Remuneration Committee

The Remuneration Committee is chaired by Stephen Davidson and the other committee members are Sir Bryan Carsberg and Kirsten English. The independent Non-Executive Chairman sits on the Remuneration Committee. The Remuneration Committee reviews and makes recommendations in respect of the Directors' remuneration and benefits packages, including share options and the terms of their appointment. The Remuneration Committee also makes recommendations to the Board concerning the allocation of share options to employees under the Share Option Scheme.

Terms of Reference

Chairman:

Stephen Davidson

Members:

Sir Bryan Carsberg

Kirsten English

The Nominations Committee

The Nominations Committee is chaired by the independent Non-Executive Chairman, Stephen Davidson, and the other committee members are Dave Page, Sir Bryan Carsberg and Kirsten English. The Nominations Committee monitors the size and composition of the Board and the other Board Committees, is responsible for identifying suitable candidates for Board membership and monitors the performance and suitability of the current Board on an ongoing basis.

Terms of Reference

Chairman:

Stephen Davidson

Members:

Dave Page

Kirsten English

Sir Bryan Carsberg

Advisers

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and protect your brand reputation

advisors

Nominated Adviser and Broker

N+1 Singer Advisory LLP
One Bartholomew Lane
London
EC2N 2AX

advisors

Legal Advisors

Osborne Clarke
2 Temple Back East
Temple Quay
Bristol
BS1 6EG

advisors

Auditors

Pricewaterhouse Coopers LLP
Glass Wharf
Temple Quay
Bristol
BS2 0FR

advisors

Registrar

Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

advisors

Public Relations Adviser

Alma PR
Aldwych House
71-91 Aldwych
London
WC2B 4HN

advisors

Investor Contacts

Investor Relations
Actual Experience plc
Quay House
The Ambury
Bath
BA1 1UA

Board of Directors

Actual Experience is led by co-founders, Dave Page, CEO, and Professor Jonathan Pitts, Chief Science Officer, who built on ten years of research at Queen Mary, University of London to develop our unique analytics-as-a-service.

Stephen Davidson

Non-Executive Chairman

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Stephen Davidson

Non-Executive Chairman

Stephen is currently Non-executive chairman of JSE and AIM-listed Datatec Limited and Non-executive Director of Informa plc. In his earlier career, Stephen was CFO, then CEO, of Telewest Communications plc and Vice Chairman of investment banking at WestLB Panmure.

Dave Page

Chief Executive Officer

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Dave Page

Chief Executive Officer

Dave has diverse commercial and technical IT experience. He has advised on multinational corporate business systems, with roles in enterprise, outsourcing, software and hardware companies. Dave was the founding member of the management team at Nexagent, a venture funded software business acquired by EDS in 2008. In 1998, Dave established and led the Consulting team for the $1 billion European Service Provider line of business at Cisco. Before this, Dave worked at IBM Global Services, BT Global Services and NatWest on numerous aspects of corporate IT infrastructure.

Steve Bennetts

Chief Financial Officer

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Steve Bennetts

Chief Financial Officer

Steve joined Actual Experience in October 2013. He qualified as a Chartered Accountant with Ernst & Young and subsequently has spent most of his career in the technology sector. Initially Steve worked as EMEA Finance Director at several Nasdaq quoted technology companies where he gained valuable international experience as well as leading the accounting, HR, legal, and administrative functions. This period included leadership of the team put in place to establish Amazon’s European operations, including managing the early hyper-growth in the UK and Germany. Subsequently Steve has worked at VC funded UK-based technology companies; a highlight of this period included the trade sale of Content Technologies for approximately $1 billion.

Kirsten English

Non-Executive Director

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Kirsten English

Non-Executive Director

Kirsten is currently Non-executive Director of Innovate Finance and Non-executive Director of Universities Superannuation Scheme(she is also Chair of the Governance and Nominations Committee). In her earlier career Kirsten held executives roles in FTSE 25, SME and Private Equity businesses internationally including CEO and Chair assignments.

Sir Bryan Carsberg

Non-Executive Director

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Sir Bryan Carsberg

Non-Executive Director

The former Director General of OFT and Oftel, Sir Bryan Carsberg brings to the Board vast experience of the communications industry. He was instrumental in introducing competition regulation in the telecoms industry, has held board positions with Cable & Wireless Communications plc, Inmarsat plc and RM plc, and in 2002 was Expert Adviser to the Joint Parliamentary Committee to undertake pre-legislative scrutiny of the proposed new Communications bill, now the Communications Act, 2003. His expertise will be particularly valuable in Actual Experience’s on-going work in improving the digital quality of the internet.

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