Actual Experience plc

(the "Company" or "Actual Experience")

Five Year Framework Agreement with Vodafone

Actual Experience plc (AIM: ACT), the analytics as a service company, is pleased to announce that it has signed a 5-year framework agreement with Vodafone, pursuant to which the Company’s digital experience quality analysis will be integrated into Vodafone’s long-term quality improvement processes and key performance indicators.

The Company’s analytics have the potential to be used across Vodafone’s enterprise and consumer markets, products and services. Given its global reach and vast number of end users, the Board of Actual Experience therefore believes that Vodafone has the potential to become a significant channel partner.

Actual Experience’s ability to analyse an organisation’s digital experience quality will ensure that digital products and services are delivered to Vodafone’s customers and staff exactly as the business intends, ensuring transparency to leaders across both managed services and the business.

Dave Page, CEO of Actual Experience plc, said: 
“Our recent focus has been on building our channel partner relationships and I’m delighted to be able to announce our latest significant agreement. By taking a customer-led perspective on the quality of their digital experience we can help Vodafone focus their resources on achieving consistent digital quality.”


Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer

via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson, Lauren Kettle

Tel: +44 (0)207 496 3000

Alma PR

Josh Royston, Caroline Forde

Tel: +44 (0)7780 901979