Company’s Unique Digital Voice of the Customer Gaining Market Momentum

BATH, UK – June 18, 2015 - Actual Experience plc, the analytics-as-a-service company and market leader in analysing digital quality, has announced its achievement of several key corporate milestones. The Company is revolutionizing the way quality is managed by the digital business through its digital Six Sigma approach. The Company’s unique digital Voice of the Customer quality analysis has gained momentum in the industry, resulting in significant company growth and product enhancements.


Actual Experience is pleased to have recently raised £16 million (before expenses) in funding to further expand the company. The recent funding will allow Actual Experience to:

  • further develop sales teams in Europe and North America;
  • boost the size and skill base of its technology development team;
  • fund its working capital requirements.

“We are very excited about the direction and growth of the company,” said Dave Page, CEO of Actual Experience plc. “With this funding, we will be able to significantly increase our sales and technical teams as we look to capitalise on our growing pipeline and beyond.”

Customer News

In addition to this funding announcement, last month Actual Experience signed its most significant and largest contract to date to supply services to a major global organisation which is listed as one of Forbes’ Top 100 Most Valuable Brands. Due to this customer’s reputation and global reach, Actual Experience believes this contract has the ability to radically enhance the Company’s revenue profile over time.

Dave Page said, “We are delighted that the channel customer, a global leader in its field, is now moving forward with a broad deployment to analyse digital quality for a range of products and services. This contract will provide an ability to enhance our revenue profile and further the Company’s growth.”

Product Evolution, New Functionality

The Company foresees continued growth as a result of its latest service enhancements, as well as increasing differentiation in the market. The product has been redesigned to simplify administration and promote ease of use across all functions of the digital business. The enhancements also bring awareness of digital business quality to mobile phones and tablets, beginning with dashboards for iOS and Android.

Dave Page continued, “With these product enhancements, the digital Voice of the Customer can be the same sort of guide to product and service quality as in the world of physical products and services. We are ready to help companies bring digital Six Sigma quality to the digital business.”

Unique Approach

The key driver of Actual Experience’s successes is its innovative approach to analysing digital quality. In the physical world, supply chains operate to a Six Sigma standard to minimize variability, drive consistent quality and deliver on the brand promise. Prior to Actual Experience, it was simply not possible to know the digital Voice of the Customer or to institute continuous business improvement processes. By enabling a discipline of Digital Supply Chain Management, Actual Experience allows business leaders to manage digital business quality.

“Many companies look at performance in a technical, linear way, but none of them can recreate the digital Voice of the Customer that is at the heart of our company’s service,” said Page. “Actual Experience has the ability to analyse the quality of any digital product or service and to ensure that performance of the digital business meets business objectives for consistency and quality. We are unique in this respect and more organisations are realizing that digital Six Sigma offers a path to consistent digital quality.”

About Actual Experience

Actual Experience is the market leader in advanced analytics for managing digital business quality. Its analytics service enables the discipline of digital supply chain management, providing business leaders with a methodology for measuring and managing the quality of digital products and services. As in the world of physical products and services, our customers are now able to measure quality of any digital product or service - internal and external, automatically and continuously, and across time - and incorporate quality management into all functions of the digital business. Our customers manage digital quality from the only perspective that really matters – customers, members, subscribers, employees, contractors, partners and suppliers. To learn more about the company, visit


SmartMark Communications, LLC
Lindsay Ambrose, 215-504-4272
[email protected]

Actual Experience
Leo McCloskey, Chief Marketing Officer
[email protected]