Bath, UK – 17 April 2014 – Actual Experience, the analytics as a service company, is delighted to announce that it has been named one of Red Herring’s Top 100 award winners. The awards recognise Europe’s leading private companies, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring’s editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe Actual Experience demonstrates the vision, drive and innovation that define a Red Herring winner.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, overall business strategy and market penetration. This assessment was complemented by a review of the track records and standings of similar startups in the same verticals, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

For further information, please contact:

Actual Experience plc
Dave Page, CEO
Steve Bennetts, CFO
via Newgate Threadneedle
Newgate Threadneedle
Caroline Forde/ Josh Royston/ Heather Armstrong
Tel: 020 7653 9850

About Actual Experience plc

Actual Experience has developed an innovative business information tool to enable corporations to analyse their digital supply chain and thereby improve the experience of their employees, customers, and partners with regard to important digital products and services. Founded in 2009, Actual Experience has already acquired an impressive list of blue-chip customers including Accenture (UK) Limited, Cisco Systems Inc., Deutsche Post AG, and Verizon Business, Inc.

Business IT departments, cloud services providers and broadband internet service providers commonly have problems fielding calls or emails from dissatisfied employees or customers despite their management tools indicating that their services are working satisfactorily. For example, a video conferencing system may be “freezing” or an important airline ticketing system may be processing data very slowly but service managers may be unable with current tools to diagnose, and therefore rectify, the causes of this sub-optimal performance.

In 2012, Actual Experience won the Institute of Engineering and Technology Innovation Award. The potential of the Company’s technology was recognised by winning the Frost & Sullivan Global Customer Value Leadership Award 2013 and, more recently in November 2013, the Company was awarded the British Computer Society UK Innovation and Entrepreneurship Award.