Bath, UK – 25 March 2014 – Actual Experience, the analytics as a service company, announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honouring the year’s most promising technology ventures from the European business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

“This year was rewarding, beyond all expectations” said Alex Vieux, publisher and CEO of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Actual Experience shows great promise and therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2014 crop will grow into some amazing companies that are sure to make an impact.”

Finalists for the 2014 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 7-9, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of April 9 at the event.

For further information, please contact:

Actual Experience plc
Dave Page, CEO
Steve Bennetts, CFO
via Newgate Threadneedle
Newgate Threadneedle
Caroline Forde/ Josh Royston/ Heather Armstrong
Tel: 020 7653 9850

About Actual Experience plc

Actual Experience has developed an innovative business information tool to enable corporations to analyse their digital supply chain and thereby improve the experience of their employees, customers, and partners with regard to important digital products and services. Founded in 2009, Actual Experience has already acquired an impressive list of blue-chip customers including Accenture (UK) Limited, Cisco Systems Inc., Deutsche Post AG, and Verizon Business, Inc.

Business IT departments, cloud services providers and broadband internet service providers commonly have problems fielding calls or emails from dissatisfied employees or customers despite their management tools indicating that their services are working satisfactorily. For example, a video conferencing system may be “freezing” or an important airline ticketing system may be processing data very slowly but service managers may be unable with current tools to diagnose, and therefore rectify, the causes of this sub-optimal performance.

In 2012, Actual Experience won the Institute of Engineering and Technology Innovation Award. The potential of the Company’s technology was recognised by winning the Frost & Sullivan Global Customer Value Leadership Award 2013 and, more recently in November 2013, the Company was awarded the British Computer Society UK Innovation and Entrepreneurship Award.