British start-up Actual Experience, which lists firms such as Charles Stanley, Conde Nast, and ITV among its clients, has won the ‘Business IT Innovation of the Year’ award at the recent 2014 UK IT Industry Awards gala.

Actual Experience plc (AIM: ACT), the analytics as a service company, won the top prize at the ceremony presented by BCS, The Chartered Institute for IT, which champions the global IT profession and the interests of individuals engaged in that profession for the benefit of all.

Dave Page, Actual Experience CEO commented: “This is quite an honour, and we are grateful to BCS, The Chartered Institute for IT, for acknowledging our hard work.

“I am very excited about what our innovative capabilities can do to improve the digital experience of consumers and businesses alike.

“As digital consumers, we have the right to quality digital products as flawless as we have in manufactured physical products. Actual Experience’s unique capabilities identify sources of digital misbehaviour and directs actions to fix them.

“Until now we have been engineering our digital infrastructure blind. We have tried to fix the metaphorical leak without knowing where the hole in the pipe is. Our software pinpoints the exact location of those glitches that frustrate users so much – buffering videos, pages failing to load, online calls breaking up – so the right repairs can be made in the right place.”

Actual Experience’s innovation was born out of five years of software development after ten years of research by Professor Jonathan Pitts at Queen Mary University of London.

The company’s unique capabilities allow companies to collect meaningful data on how well their digital products function from the point of view of customers and staff.

Actual Experience has recently set up an office in New York and has plans to expand its operations to Europe in the next few years.