Actual Experience plc
(“Actual Experience” or the “Company”)
Audited Annual Results for the year ended 30 September 2014
Actual Experience plc (AIM: ACT), the analytics as a service company, is pleased to announce its audited results for the twelve months ended 30 September 2014, the Company’s first full year’s results since listing on AIM on 13 February 2014.
The Company has achieved substantial progress in the development of its business during the financial year.
In the world of physical products and services, successful companies have for years adopted science-based, data-driven processes that measure all aspects of production in order to manage quality and maintain brand position in the market. These are not one-time improvements, but elements of a relentless supply chain management journey to ensure product excellence, as a result of which customers can enjoy seemingly perfect consumer goods.
Yet, in the digital world – whether at home, in the office, or on a smartphone – consumers are often frustrated by products for banking, shopping, work, TV, navigation and so much more. This is a serious quality problem, in large part due to the pervasive absence of science and data to assist businesses with digital supply chain management and quality improvement, which depresses revenue and reduces brand value.
Our professional and personal lives are becoming increasingly digital, with the global digital economy already exceeding $8 trillion. Business leaders must focus on digital product quality as relentlessly as they have done in the physical world. Actual Experience brings the necessary digital science, data and methods for this to be accomplished.
In the first half of the fiscal year, in February 2014, we completed our admission to AIM, raising sufficient capital to scale our business. In the second half of the year we focused on the investment of this capital into people, processes and practices, technology development and strategic market activities.
Our new digital methods continue to be validated, most recently with the inclusion of our analysis of Digital Britain in Ofcom’s recent triennial state-of-the-nation report. We have also been fortunate to be able to further our relationships with strategic business and channel partner prospects, into which we are commensurately investing effort.
On the development front, we intend to expand our analytical capabilities to fully incorporate mobile services and platforms. Business leaders will be able to view digital quality analysis on their mobile devices, and mobile workforces will be incorporated into the digital supply chain management discipline.
On the market front, we will continue to build awareness amongst industry analysts and media of the opportunity for businesses to manage digital product and service quality as a means to improving the digital business.
Our strategy is to create and dominate the global market for digital supply chain management services. We believe that every business is increasingly digital. Businesses are recognising that they must improve the quality of their digital products in order to remain competitive. This means that the market opportunity for the Company is truly global. Our goal is to create value for shareholders by addressing this opportunity and realising the potential of the business.
Dave Page, CEO, commented “Following a year of hard work by a very talented growing team, I am more convinced and excited than ever about Actual Experience’s opportunity to create and lead digital supply chain management in an $8 trillion (and growing) global digital economy. Customer feedback to date has been very positive. We hope to bring significant news of customer adoption by major businesses in 2015, such as the recently announced Ofcom order, which will help us accelerate into this vast market.”
|Actual Experience plc
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial Officer
|via Newgate Threadneedle|
|Nplus1 Singer Advisory LLP
|Tel: +44 (0)207 496 3000|
|Tel: +44 (0)207 653 9850|
About Actual Experience plc
For businesses of any size and for broadband users at home, the only thing that really matters is whether they are hindered or enabled by the digital services they consume. Actual Experience improves the quality of digital products and services delivered across global digital supply chains, allowing people and businesses to work and interact more effectively.
|Revenue from continuing operations||567,469||444,571|
|Cost of sales||(249,231)||(209,517)|
|Other operating income||5,986||-|
|AIM flotation expenses||(450,488)||-|
|Operating loss from continuing operations||(1,591,805)||(772,940)|
|Fair value loss on financial instruments||(4,127)||(11,854)|
|Loss before taxation||(1,583,865)||(784,794)|
|Total comprehensive loss for the year||(1,306,213)||(717,210)|
|Total comprehensive loss attributable to owners of the parent||(1,306,213)||(717,210)|
|Loss per ordinary share2|
|Basic and diluted on loss from continuing operations||4||(4.74)p||(3.63)p|
1 Adjusted LBIT comprises earnings before finance income, fair value loss on financial instruments, tax and flotation expenses.
2 The loss per share for the comparative period has been restated to adjust for the capital reorganisation which took place during the current year.
|Share capital||Share premium||Retained
|At 31 July 2012||3||1,403,790||(1,002,995)||400,798|
|Loss and total comprehensive loss for the period||-||-||(717,210)||(717,210)|
|Share based payment expense||-||-||31,502||31,502|
|At 30 September 2013||3||1,403,790||(1,688,703)||(284,910)|
|Loss and total comprehensive loss for the year||-||-||(1,306,213)||(1,306,213)|
|Issue of shares||857||4,720,480||-||4,721,337|
|Bonus share issue for capital reorganisation||56,828||(56,828)||-||-|
|Cancellation of share premium account||-||(5,933,096)||5,933,096||-|
|Share based payment expense||-||-||34,588||34,588|
|At 30 September 2014||57,688||134,346||2,972,768||3,164,802|
|As at 30
|As at 30
|As at 1 August
|Property, plant and equipment||16,412||9,130||8,530|
|Total non-current assets||203,266||9,130||8,530|
|Trade and other receivables||135,777||82,146||46,176|
|Income tax receivable||3||159,945||-||-|
|Cash and cash equivalents||5||2,942,805||326,534||393,220|
|Total current assets||3,238,527||408,680||439,396|
|Total non-current liabilities||(3,373)||(1,844)||-|
|Trade and other payables||(273,618)||(189,022)||(47,128)|
|Total current liabilities||(273,618)||(700,876)||(47,128)|
|Retained earnings/(accumulated losses)||2,972,768||(1,688,703)||(1,002,995)|
|Cash flows from operating activities|
|Loss before tax||(1,583,865)||(784,794)|
|Adjustment for non-cash items:|
|Depreciation of property, plant and equipment||7,738||7,247|
|Amortisation of intangible assets||39,771||-|
|Share based payment charge||34,588||31,502|
|Fair value loss on financial instruments||4,127||11,854|
|Operating cash outflow before changes in working capital||(1,509,708)||(734,191)|
|Movement in trade and other receivables||(53,630)||(35,970)|
|Movement in trade and other payables||84,595||141,894|
|Cash flow from operations||(1,478,743)||(628,267)|
|Net cash flows used in operating activities||(1,359,507)||(558,839)|
|Cash flows from investing activities|
|Development of intangible assets||(226,125)||-|
|Purchases of property, plant and equipment||(15,020)||(7,847)|
|Purchase of subsidiary undertaking||(500)||-|
|Net cash outflow from investing activities||(229,578)||(7,847)|
|Cash flows from financing activities|
|Additions to borrowings||-||500,000|
|Repayment of borrowings||(2,202)||-|
|Proceeds from issue of share capital||4,207,558||-|
|Net cash inflow from financing activities||4,205,356||500,000|
|Increase/(decrease) in cash and cash equivalents||2,616,271||(66,686)|
|Cash and cash equivalents at start of year/period||326,534||393,220|
|Cash and cash equivalents at end of year/period||5||2,942,805||326,534|
Actual Experience plc is a public limited company domiciled in the United Kingdom.
The Company’s registered office is The Tramshed, Beehive Yard, Walcot Street, Bath, BA1 5BB.
The figures and financial information for the year ended 30 September 2014 and for the fourteen-month period ended 30 September 2013 contained in this announcement were compiled from an extract of the relevant accounts and do not constitute statutory accounts. The accounts for the fourteen month period ended 30 September 2013 have been delivered to the Registrar of Companies. The accounts for the year ended 30 September 2014 have not yet been delivered to the Registrar of Companies.
The financial statements have been prepared on a going concern basis which the Directors believe to be appropriate for the following reasons.
As at 30 September 2014, the Company had a cash position of £2.94m, with no bank debt. The directors have prepared detailed monthly projections of expected future cash flows for the remainder of the financial year to September 2015 and the subsequent financial year, 2016. The base case forecast includes expected revenue growth, together with further investment in the cost base, leading to the commencement of positive monthly cash flows during the latter part of the period.
Because of the Company’s early stage of development there is uncertainty regarding the timing of future levels of revenue growth, therefore cashflow projections for a sensitivity scenario have also been prepared which include future sales at the current run rate whilst maintaining the current level of operating expenditure. The directors consider that the level of operating costs can be flexed so they are commensurate with the level of sales achieved. As a consequence, under the sensitivity scenario the existing cash resources would be sufficient to enable the Company to fund its operations for at least 12 months from the date of approval of the Annual Report. In the event that the sensitivity scenario continued during 2016, additional sources of funding could be required and the directors have a reasonable expectation that such funding could be obtained at that time if required.
After due consideration, the directors have concluded that there is a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. For this reason, they continue to adopt the going concern basis in preparing the financial statements.
|14 months to
|Loss from operations is stated after charging:|
|Depreciation on owned property, plant and equipment||7,738||7,247|
|Amortisation of intangible assets||39,771||–|
|Operating lease rentals – land and buildings||50,000||47,200|
|Foreign exchange losses||1,297||831|
Tax on loss on ordinary activities
|14 months to
|Corporation tax on losses of the year/period||(279,181)||(69,428)|
|Origination and reversal of timing differences||1,529||1,844|
|Total tax credit||(277,652)||(67,584)|
Factors affecting the current tax charges
The tax assessed for the year/period varies from the standard UK company rate of corporation tax as explained below.
|14 months to
|Loss on ordinary activities before tax||(1,583,865)||(784,794)|
|Tax at the UK corporate tax rate of 22% (2013: 23.57%)||(348,450)||(184,976)|
|Expenses not deductible for tax purposes||122,747||10,638|
|Unrecognised deferred tax asset on losses||156,276||176,182|
|Research and development tax credits received in respect of the prior period||(119,236)||(69,428)|
|Research and development enhancement in respect of the current year||(88,916)||–|
|Change in rate of tax used to calculate deferred tax liability||(73)||–|
|Tax credit for the year/period||(277,652)||(67,584)|
The Company has tax losses carried forward of £1,923,171 (2013: £1,212,820).
The standard rate of corporation tax in the UK changed from 23% to 21% with effect from 1 April 2014. Accordingly, the Company’s losses for the accounting period are based on an effective rate of 22%. The main rate of corporation tax will further reduce to 20% with effect from 1 April 2015 and this is the rate used to calculate the deferred tax balances. The impact of the change in the tax rate has been immaterial.
During the year the Company has incurred qualifying expenditure on research and development projects which has given rise to tax credits due from HM Revenue and Customs to the Company of £159,945 (2013: £nil).
At 30 September 2014, the Company had unrecognised deferred tax assets totalling £403,866 (2013: £254,692) which relate to losses. The Company has not recognised this asset in the statement of financial position due to the uncertainty in the timing of when it is probable that future taxable profit will be available against which the unused tax losses and unused tax credits can be utilised.
Basic loss per share is calculated by dividing the loss attributable to the owners of the parent by the weighted average number of ordinary shares in issue during the year. Diluted loss per share is calculated by adjusting the weighted average number of ordinary shares in issue during the year to assume conversion of all dilutive potential ordinary shares.
The Company has two classes of potentially dilutive ordinary shares. Firstly, those share options granted to employees where the exercise price is less than the average market price of the Company’s ordinary shares during the year. Secondly, the convertible loans that were outstanding during the period ended 30 September 2013. However, due to losses incurred in both the current and previous financial year there is no dilutive effect from the potential exercise of these dilutive shares.
|14 months to
|Total loss attributable to the owners of the parent||(1,306,213)||(717,210)|
|Weighted average number of ordinary shares in issue during the year/period||27,525,131||19,767,000|
|Loss per share|
|Basic and diluted on loss for the year/period||(4.74)p||(3.63)p|
Adjusted earnings per share has been calculated so as to exclude the effect of non operating exceptional costs including related tax charges and credits. Adjusted earnings used in the calculation of basic and diluted earnings per share reconciles to basic earnings as follows:
|Non operating exceptional costs||450,488||–|
|Adjusted loss per share|
|Basic and diluted on adjusted loss for the year/period||(3.11)p||(3.63)p|
The weighted average number of shares in issue throughout the year/period is as follows:
|14 months to
|Issued ordinary shares at the beginning of the year/period||26,356||26,356|
|Adjustment to reflect capital reorganisation||19,740,644||19,740,644|
|Issued ordinary shares at the beginning of the year/period – adjusted||19,767,000||19,767,000|
|Effect of shares issued in November 2013||7,487,901||–|
|Effect of shares issued in February 2014||270,230||–|
|Weighted average number of shares at the end of the year/period||27,525,131||19,767,000|
The weighted average number of shares in issue has been adjusted in each period to reflect the capital reorganisation which took place on 23 January 2014 in order to ensure that the loss per share figures are comparable across all periods.
|Bank credit rating:||At
|Cash and cash equivalents||2,942,805||326,534||393,220|
The above has been analysed by the Fitch rating system and gives an analysis of the credit rating of the financial institution where cash balances are held.
All of the Company’s cash and cash equivalents at 30 September 2014 are held in instant access current accounts or short term deposit accounts. Balances are denominated in UK Sterling (£) and US Dollars ($) as follows:
|Denominated in Pounds Sterling||2,924,344||326,534||393,220|
|Denominated in US Dollars||18,461||–||–|
|Cash and cash equivalents||2,942,805||326,534||393,220|
The directors consider that the carrying value of cash and cash equivalents approximates to their fair value. For details of credit risk management policies, refer to note 3 of the annual report and accounts.
Remuneration of key personnel
The remuneration of the Directors, who are the key management personnel of the Company, is shown below:
|Executive directors – aggregate|
|Short-term employment benefits*||192,916||122,292|
|Non-executive directors – aggregate|
|Short-term employment benefits*||100,655||–|
* In addition, certain directors hold share options in the Company for which a fair value share based charge of £15,441 has been recognised in the statement of comprehensive income (2013: £nil).
Amounts outstanding to key personnel
As at 30 September 2014, no amounts were due to directors in relation to reimbursement of fees and expenses arising in the ordinary course of business (30 September 2013: £181).
Transactions with shareholders and other related parties
During the year the Company entered into transactions, in the ordinary course of business, with shareholders and other related parties. Transactions entered into, along with trading balances outstanding, are as follows:
|Queen Mary and Westfield College, University of London||1|
|Purchases – Salary charge and secondment fees for research services||–||91,164||26,860|
|Purchases – Patent costs||–||683||3,969|
|IP2IPO Limited and its associated company, Techtran Group Limited|
|Sales – Analytical services||6,048||–||–|
|Purchases – Business support fees||–||–||6,000|
|Purchases – Non-executive Director fees||–||12,914||–|
|Purchases – Other office costs||–||195||254|
|Purchases – Other professional fees||–||3,708||–|
|Sales – Analytical services||33,600||–||–|
|Henderson Global Investors||1|
|Sales – Analytical services||20,352||–||–|
Note 1: Queen Mary and Westfield College, University of London, IP2IPO Limited and Henderson Global Investors are shareholders of the Company.
Note 2: Two of the Company’s directors have a common directorship of Inmarsat plc.
At 30 September 2014, invoiced sales of £20,352 to Henderson Global Investors were outstanding and included within trade receivables. This balance was received after the year end.
During the year, the following transactions took place between the Company and its subsidiary, Actual Experience Inc.:
Salary costs and staff expenses totalling £24,593 (2013: £nil) were paid by the Company on behalf of Actual Experience Inc. In addition, Actual Experience Inc. charged the company £41,919 (2013: £nil) for support services provided during the year.
At 30 September 2014, an amount of £16,905 (2013: £nil) was owed by the Company to Actual Experience Inc.
There were no amounts outstanding due from or to the other related parties at 30 September 2014 or at 30 September 2013.
Ultimate controlling party
The Company has no single ultimate controlling party.
The Company’s report and accounts for the year ended 30 September 2014, together with a notice convening the Company’s annual general meeting, will be posted to shareholders in due course.