Actual Experience plc
(the "Company" or "Actual Experience" or “Actual”)

Director Shareholding

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, has been notified that Robin Young, Chief Operating Officer of the Company, has today purchased 3,500 ordinary shares of 0.2 pence per share (“Ordinary Shares”) in the Company at a price of 274.9p per share.

Following this purchase, Mr. Young has an interest in 7,200 Ordinary Shares in the Company, representing 0.02% of the total issued share capital of the Company.

Enquiries:

Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer

via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson

Lauren Kettle

Tel: +44 (0)207 496 3000

Alma PR

Caroline Forde

Tel: +44 (0)7779 664584

Josh Royston

Tel: +44 (0)7780 901979

Hilary Buchanan

Tel: +44 (0)7515 805218

About Actual Experience

Actual Experience’s analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company’s digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business’s control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is listed on the AIM market of the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience’s unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com