Actual Experience plc
(the "Company" or "Actual Experience")

Directors Dealings

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, provides the following notifications in accordance with the requirements of the EU Market Abuse Regulation, following completion of the Company’s recent placing to raise £18 million as announced on 28 February 2017 and subsequently approved at the general meeting held on 20 March 2017.

1 Details of the person discharging managerial responsibilities / person closely associated
a) Name Dave Page
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Actual Experience plc
b) LEI 213800UI9OUTXKWLMK28
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial
instrument, type of instrument

Identification code
Ordinary shares of 0.2 pence each


GB00BJ05QC14
b) Nature of the transaction Sale of ordinary shares
c) Price(s) and volume(s) Price Volume
250p 40,000
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 21 March 2017
f) Place of the transaction Off-market transaction
1 Details of the person discharging managerial responsibilities / person closely associated
a) Name Dr. Mark Reilly
2 Reason for the notification
a) Position/status Non-executive Director
b) Initial notification /Amendment Initial
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Actual Experience plc
b) LEI 213800UI9OUTXKWLMK28
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial
instrument, type of instrument

Identification code
Ordinary shares of 0.2 pence each


GB00BJ05QC14
b) Nature of the transaction Sale of ordinary shares
c) Price(s) and volume(s) Price Volume
250p 20,000
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 21 March 2017
f) Place of the transaction Off-market transaction
1 Details of the person discharging managerial responsibilities / person closely associated
a) Name Professor Jonathan Pitts
2 Reason for the notification
a) Position/status Co-founder (PDMR)
b) Initial notification /Amendment Initial
3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Actual Experience plc
b) LEI 213800UI9OUTXKWLMK28
4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a) Description of the financial
instrument, type of instrument

Identification code
Ordinary shares of 0.2 pence each


GB00BJ05QC14
b) Nature of the transaction Sale of ordinary shares
c) Price(s) and volume(s) Price Volume
250p 40,000
d) Aggregated information
- Aggregated volume
- Price
N/A
e) Date of the transaction 21 March 2017
f) Place of the transaction Off-market transaction

Enquiries:

Actual Experience plc via Alma PR
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial Officer
N+1 Singer Advisory LLP Tel: +44 (0)207 496 3000
Shaun Dobson
Lauren Kettle
Alma PR
Josh Royston Tel: +44 (0) 7780 901979
Caroline Forde Tel: +44 (0) 7779 664584
Robyn McConnachie Tel: +44 (0) 7540 706191

About Actual Experience

Actual Experience's analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company's digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business's control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is listed on the AIM market of the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com

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Directors Dealings 22 March 2017

Monday, 18 December 2017