Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces that on 11 September 2015 Robin Young, non-executive director of the Company, purchased a total of 3,700 ordinary shares in the capital of the Company, at an average price of £2.60 per share. This purchase of shares represents Mr Young’s entire holding in the Company and therefore following the purchase he has a 0.01 per cent. interest in the capital of Actual Experience.

Enquiries:

Actual Experience plc via Alma PR
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial Officer
N+1 Singer Advisory LLP Tel: +44 (0)207 496 3000
Shaun Dobson
Lauren Kettle
Alma PR
Josh Royston
Hilary Buchanan
Tel: +44 (0)7780 901979
Tel: +44 (0)7515 805218

About Actual Experience plc

Actual Experience is the market leader in advanced analytics for managing digital business quality. An automatic and continuous analysis of digital products and services makes plain the impact of poor digital quality across the business. Digital business quality is not a destination, it is a journey. Our science-based, data-driven analytics service is designed for those who care passionately about leading that journey to consistent digital quality. To learn more about our passion for digital quality, visit www.actual-experience.com. © Actual Experience plc 2015. Actual Experience® and BbFix® are registered trademarks of Actual Experience plc.