Actual Experience plc
(the "Company" or "Actual Experience")

Exercise of Options

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, confirms that it has issued, conditional on admission, 41,750 new ordinary shares of 0.2p each in the capital of Actual Experience (the “New Shares”), pursuant to an exercise of share options by an employee of the Company.

Application has been made to the London Stock Exchange for admission of the New Shares to trading on AIM and dealings are expected to commence on 30 March 2017 (“Admission”). Following Admission, the Company will have a total of 44,669,338 ordinary shares of 0.2p each in issue. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company.

Enquiries:

Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer

via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson

Lauren Kettle

Tel: +44 (0)207 496 3000

Alma PR

Josh Royston

Tel: +44 (0)7780 901979

Robyn McConnachie

Tel: +44 (0)7540 706191

About Actual Experience

Our data analytics are the missing link between digital experience quality and improvements in the digital business. We use the actual experience of the end user as the lens that enables our customers to focus their resources on achieving consistent quality and improving business performance.

Our unique approach creates 'digital users' that test digital supply chains continuously and automatically from where data is consumed to the point of origin. We can objectively measure the actual experience of any user and pinpoint the root causes that prevent a consistent and positive experience.

Actual Experience is a listed-company on the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com