Actual Experience plc
(the "Company" or "Actual Experience")

Exercise of Options

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, confirms that it has issued, conditional on admission, 65,625 new ordinary shares of 0.2p each in the capital of Actual Experience (the "New Shares"), pursuant to an exercise of share options by an employees of the Company and an ex-employee.

Application has been made to the London Stock Exchange for admission of the New Shares to trading on AIM and dealings are expected to commence on 12 July 2017 ("Admission"). Following Admission, the Company will have a total of 44,734,963 ordinary shares of 0.2p each in issue. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company.

Enquiries:

Actual Experience plc via Alma PR
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial Officer
N+1 Singer Advisory LLP Tel: +44 (0)207 496 3000
Shaun Dobson
Lauren Kettle
Alma PR
Josh Royston Tel: +44 (0) 7780 901979
Robyn McConnachie Tel: +44 (0) 7540 706191

About Actual Experience

Our data analytics are the missing link between digital experience quality and improvements in the digital business. We use the actual experience of the end user as the lens that enables our customers to focus their resources on achieving consistent quality and improving business performance.

Our unique approach creates 'digital users' that test digital supply chains continuously and automatically from where data is consumed to the point of origin. We can objectively measure the actual experience of any user and pinpoint the root causes that prevent a consistent and positive experience.

Actual Experience is a listed-company on the London Stock Exchange (ACT). Our Headquarters are in Bath, UK, and we have offices in London and the US. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com