Actual Experience plc
(the "Company" or "Actual Experience")

Exercise of Options

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, confirms that it has issued, conditional on admission, 15,000 new ordinary shares of 0.2p each in the capital of Actual Experience (the “New Shares”), pursuant to an exercise of share options by an ex-employee of the Company.

Application has been made to the London Stock Exchange for admission of the New Shares to trading on AIM and dealings are expected to commence on 25 August 2016 (“Admission”). Following Admission, the Company will have a total of 37,447,838 ordinary shares of 0.2p each in issue. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company.

Enquiries:

Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer

via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson

Lauren Kettle

Tel: +44 (0)207 496 3000

Alma PR

Josh Royston

Tel: +44 (0)7780 901979