Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces, further to the release of its final results on 13 January 2016, that yesterday it posted a copy of its report and accounts for the year ended 30 September 2015 (the ‘Report’) to its shareholders. A soft copy of the Report will also be available to download from the Company’s website at www.actual-experience.com.

Accompanying the Report is a notice convening the Company’s annual general meeting, to be held at the offices of Henderson Global Investors, 201 Bishopsgate, London EC2M 3AE, at 11am on Friday 4 March 2016.

Enquiries:

Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer

via Alma PR

N+1 Singer

Shaun Dobson, Lauren Kettle

Tel: +44 (0)207 496 3000

Alma PR

Josh Royston, Caroline Forde

Tel: +44 (0)7780 901979

About Actual Experience

Our data analytics are the missing link between digital experience quality and improvements in the digital business. We use the actual experience of the end user as the lens that enables our customers to focus their resources on achieving consistent quality and improving business performance.

Our unique approach creates ‘digital users’ that test digital supply chains continuously and automatically from where data is consumed to the point of origin. We can objectively measure the actual experience of any user and pinpoint the root causes that prevent a consistent and positive experience.

Actual Experience is a listed-company on the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience’s unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.