Actual Experience plc (AIM: ACT), the analytics as a service company, is pleased to announce its preliminary results for the year ended 30 September 2016.


  • Signing of a third multi-year framework agreement, with Vodafone
  • Subsequent to year end, signing of a fourth multi-year agreement, with Accenture
  • Ongoing progress towards commercialisation within two existing channel partners:
    • Verizon Enterprise Solutions; and
    • a leading global brand
  • Significant white-labelling project with a Fortune 100 global technology company
  • Continued investment to ensure readiness for channel partners entering the revenue generation phase, including: augmenting our leadership team, introducing enhanced structures and processes, moving to a new headquarters, investing in 24x7 customer support, scaling our datacentre operations and creating a global sales structure
  • To support live operation with our global channels, we have increased the focus on scaling and technical security within our datacentres, developed the first mobile Digital User, worked on transforming the User Interface, and continued to improve our algorithms
  • Revenue of £0.72m (2015: £0.70m), with 60% of the revenue being derived from channel customers (2015: 33%)

Dave Page, CEO of Actual Experience plc, said:

"2016 has been a year of significant progress for Actual Experience. We have considerably enhanced our scalability as a business while receiving strong market endorsement for our digital analytics service through the signing of two further major channel partner agreements, bringing the total to four major channel partners. These agreements mean that some of the world’s largest services companies, such as Vodafone, Verizon and Accenture are now actively preparing to take our offering out to their global customer bases, either directly or integrated within their offerings."

"The channel partner agreements that we have signed and the sheer size of the pipeline for potential customers that each represents, we believe, vindicates the Board’s decision to focus our sales efforts solely on channel partners rather than through selling direct to individual customers. Revenues to date bear no resemblance to the market opportunity nor to the progress being made within each of our agreements, and it is this progress that underlines our belief that we are on the right path towards building a business of real scale."


Actual Experience plc via Alma PR
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial Officer
N+1 Singer Advisory LLP Tel: +44 (0)207 496 3000
Shaun Dobson
Lauren Kettle
Alma PR
Josh Royston Tel: +44 (0) 7780 901979
Caroline Forde Tel: +44 (0) 7779 664584
Robyn McConnachie Tel: +44 (0) 7540 706191

About Actual Experience

Actual Experience’s analytics provide the digital Voice of the Customer. This is a real-time, data- driven view of what end users would say about the quality of a company’s digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business’s control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is listed on the AIM market of the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have offices in London, New York and Seattle. Actual Experience’s unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.