17 January 2018

Actual Experience plc
(the “Group”, the "Company" or "Actual Experience")

Preliminary Results

Actual Experience plc (AIM: ACT), the analytics as a service company, is pleased to announce its preliminary results for the year ended 30 September 2017.


  • 2017 was a year in which we prepared the business for large scale production with our Channel Partners
  • Signing of a multi-year framework agreement with Proquire, the procurement arm of Accenture, our fourth Master Service Agreement
  • Increased headcount to support Channel Partner development from 57 to 80
  • Improvement of processes throughout the business to enable better working with our partners
  • Improvement of product in terms of stability and automation in order to be able to operate at scale with partners
  • Revenue of £0.36m (2016: £0.72m); this decrease reflects our decision to focus entirely on our four channel partners, and this strategy is expected to deliver significant revenue progress in 2018

Dave Page, CEO of Actual Experience plc, said: “In 2017, we have seen initial small scale commercial deployments through our Channel Partners and, working with them, have implemented product and process improvements. This was no small challenge and has drawn heavily on the skills and experience of our employees. As a result, we believe we are now ready to do business with our Channel Partners at the scale and speed they require. We are confident that 2018 will bring the first fruits of the hard work of previous years, with significantly larger scale deployments and accompanying revenue.”


Actual Experience plc

Dave Page, Chief Executive Officer

Steve Bennetts, Chief Financial Officer

via Alma PR

N+1 Singer Advisory LLP

Shaun Dobson

Lauren Kettle

Tel: +44 (0)207 496 3000

Alma PR

Josh Royston

Tel: +44 (0) 7780 901979

Caroline Forde

Tel: +44 (0) 7779 664584

Robyn Fisher

Tel: +44 (0) 7540 706191

About Actual Experience

Actual Experience's analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company's digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use, whether the target being analysed is inside or outside of their business's control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is listed on the AIM market of the London Stock Exchange (ACT). Our development headquarters are in Bath, UK, and we have sales staff based out of London and the United States. Actual Experience's unique digital Analytics-as-a-Service (“AaaS”) is founded on ten years of cutting-edge research at Queen Mary University of London.


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