Further to the announcement of the proposed placing to raise £16 million (the “Placing”) and notice of general meeting (the “General Meeting”), released on 28 May 2015, Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to announce that at the General Meeting of the Company, held earlier today, all resolutions proposed in connection with the Placing were duly passed.

As detailed in the announcement of 28 May 2015, Dave Page and Professor Jonathan Pitts had conditionally agreed to sell an aggregate of 157,882 existing ordinary shares as part of the Placing (the “Director Shares”). In addition, the Company intended to offer its employees the opportunity to sell existing ordinary shares and new ordinary shares, to be issued pursuant to option exercises, at the price at which the Placing was being undertaken, being £1.90 per share. Accordingly, the number of new ordinary shares to be issued pursuant to the Placing would be reduced depending on the level of interest received by the Company from its employees.

Actual Experience confirms that 8,169,113 new ordinary shares (the “New Ordinary Shares”) are to be issued in connection with the Placing and, following confirmation of employee participation levels, 251,940 existing ordinary shares (the “Existing Ordinary Shares”) are to be placed as part of the Placing (with such number including the Director Shares as detailed above). Of the New Ordinary Shares to be issued, 154,050 shares have been issued pursuant to option exercise notices received by the Company from employees. Accordingly, the gross proceeds of the Placing receivable by the Company will be £15.23 million (before expenses).

Application has been made for admission of the New Ordinary Shares to trading on AIM (“Admission”), which is expected to take place tomorrow, 16 June 2015. Following Admission, the Company will have a total of 37,013,338 ordinary shares of 0.2p each in issue. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company, under the Disclosure and Transparency Rules.


Actual Experience plc
Dave Page, Chief Executive Officer
Steve Bennetts, Chief Financial Officer
via Alma PR
N+1 Singer Advisory LLP
Shaun Dobson
Lauren Kettle
Tel: +44 (0)207 496 3000
Alma PR
Josh Royston
Hilary Buchanan

Tel: +44 (0)7780 901979
Tel: +44 (0)7515 805218

About Actual Experience plc

Actual Experience is the market leader in advanced analytics for managing digital business quality. An automatic and continuous analysis of digital products and services makes plain the impact of poor digital quality across the business. Digital business quality is not a destination, it is a journey. Our science-based, data-driven analytics service is designed for those who care passionately about leading that journey to consistent digital quality. To learn more about our passion for digital quality, visit www.actual-experience.com. © Actual Experience plc 2015. Actual Experience® and BbFix® are registered trademarks of Actual Experience plc.