Actual Experience has signed a comprehensive 5-year Framework Agreement with Vodafone to integrate digital experience quality analysis into Vodafone’s customer management. The Agreement envisions introducing digital experience quality analysis across enterprise and consumer products and services.

Dave Page, CEO of Actual Experience, elaborates; “Vodafone has a strong record of customer service. Taking a customer-led perspective on the quality of the digital experience will make a difference to Vodafone’s ability to focus their resources on achieving consistent quality. Vodafone is paving the way for the industry to focus on digital experience quality to improve customer experience.”

Actual Experience’s analytics will provide Vodafone with continuous, real-time understanding of how their customers experience their digital products and services. The analysis will provide senior management and other stakeholders with the information they need to continuously improve the digital quality delivered to their customers.