Humans First, Technology Second

Author: Dave Page, CEO

Published: 08 April 2019

Find out how we can help you understand the human experience of your digital  services

Every day you hear about a new innovative technology or trend, don’t you? One that will revolutionise our lives and transform how we do business. Organisations are rushing to acquire these digital solutions, fueled by the promise of higher productivity and stronger business performance. They shout about the benefits: “Offer quality customer and employee experiences.” “Raise your competitive advantage.” “Outperform!”.

The thing is, even when employees and customers have access to these supposed game-changing solutions and technologies many find that the overall user experience is still somehow lacking. It’s immensely frustrating when these solutions don’t deliver on their operational and commercial promises, something that’s made even worse when there aren’t any obvious issues to resolve that could improve the experience.

Companies now operate very complex digital ecosystems made up of numerous networks, data centres, platforms and applications. It’s mindbogglingly complex and even if every component appears to be working that doesn’t mean that all these elements are integrated and calibrated for maximum performance.

A human touch

To really leverage the full benefits of their digital ecosystem, a change in perspective is needed - assess the performance of your entire system through the human experience lens.

Focus on how humans - i.e. employees and customers - interact with the digital infrastructure. That enables you, an IT leader, to quickly discover why the system is under-performing and what issues need addressing in order to increase performance.

With a powerful analytics tool that prioritises human experience over technical performance, cut through the complexity of your digital infrastructure, eradicate the guesswork and proactively improve digital services both internally and externally.

Our patented technology does the hard work, performing millions of calculations per minute to correlate the cause of bad technical behaviour amongst the many businesses, technologies, networks, data centres and applications involved in the delivery of a digital service and the effect this has on user experience.

We simplify your digital world and enable you to focus your attention on the right priorities to deliver the desired business outcomes all the while providing an exceptional brand experience for customers, employees and investors alike.