The Challenge

The publishing lifecycle from inception to production is the core business function of Conde Nast Inc (CNI). A planned moved from local content and workflows in 11 owned markets to a truly globalised Digital Asset Management (DAM) system, a 2 year strategic project, represented a decision of the highest importance.

The CTO needed to be certain that the new system would meet quality standards, at all locations, for the business to meet its global digital publishing timelines

Should the DAM fail to deliver in any one of CNI’s markets, the risks to both the local business and the global brand would be high.

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“Actual let us be sure that, whenever an office or market went live, we knew what we were getting and there was no risk to operation or brand”

Malcolm Simms, CTO Condé Nast International

How Human Experience Management helped

Our Human Experience Protection report enabled CNI to benchmark each market’s ability to support the DAM. The report provided:

• A benchmark for acceptable human experience of the DAM
• What the human experience would be in each market if the DAM were deployed there
• Operational improvements to bring the human experience to acceptable levels if they were insufficient

The HXP report enabled CNI to identify weaknesses to address before deployment of the new system to ensure the human experience for the service at launch either met or exceeded the baseline performance of the legacy system at all locations, ensuring no loss in productivity

Why is this important

Through the use of human experience as benchmark, Actual Experience proved the effectiveness of CNI’s cloud strategy across multiple markets.

The results provided informed strategic investments for the platform and allowed weaknesses to be identified and addressed before delivery to each market.

This critical business insight has given CNI’s leadership confidence and evidence that the new DAM was fit for purpose and meet business objectives.

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