We believe continuous improvement of digital experience quality makes the world work better. Discover why.

The lights are green and trouble tickets have been resolved. But customers are still disappointed and nobody seems to know why. Sound familiar? 

In a digital world, every user is connected. Their experience determines the value of your product or service to your customers and employees.

As Marketing and IT groups agree on the need for digital experience quality, each are challenged to accomplish that goal. 

Businesses need to see digital experience through the eyes of the customer to know which queues matter and which don’t.

Professor Jonathan Pitts explores how Actual's Digital User builds a picture of digital experience quality 24/7.

Evan Schuman, retail technology expert, looks at how digital experience quality can help retailers manage their technology to deliver success.

Dave Page, Actual's CEO, explores why managing IT can be a bit like a murder mystery and how finding the guilty party can be easy.

Dave Page, Actual's CEO, explains how digital quality gives a new perspective on what is going on behind NPS and C-sat scores.

Liz Morrell, retail journalist, looks at why the next big battle will be the quality of the delivery of the digital experience and getting it right first time.

Brad Smith, founder of Vector Business Navigation and customer experience expert, on why digital experience quality analysis is a key weapon in delivering great customer experience.

David F. Carr on why although digital experience isn’t the whole story of a business, it is becoming an increasingly important focus for CEOs.

This article, by Dan Baker, discusses the strategic importance of quality for Telecoms and why deploying a network of digital user bots is an attractive answer to the problem.

Alun Lewis on bringing insight to technology investments - and returns - in an increasingly virtualised world.

Peter Dykes looks at the role of digital experience quality in delivering next-gen customer experience

Should the CFO be a digital leader and do they need digital experience quality analytics to make it happen?

Digital leaders are expanding and deepening usage of technology. Digital experience quality is a key tool for doing it successfully.

Digital experience quality is the tool that could help businesses on the next step of digital transformation.

Is a “customer experience cloud”  the only way to deliver the right digital customer experience?

Nancee Ruzicka explores the increase in business critical, digital service and the importance of being able to understand the quality of the user experience.

Craig Borowski, customer experience software expert with Softwareadvice.com, answers questions on the importance of digital experience quality.

On the rise of the Chief Marketing Technologist and the one weapon they need to be successful.

Digital experience analytics are a valuable tool in demonstrating the value of the digital customer experience.

Is understanding your business from the digital customer's perspective one of the keys to becoming a successful digital enterprise?

Why digital experience quality helping the C-suite understand how well technology is working may be the key to digital success.

The common characteristics you need to understand if you want your business to be a digital leader.

Where digital experience quality fits in the PwC Digital IQ survey.

MIT Sloan argues that getting closer to the customer and adopting eco-systems are the key to digital transformation.