Human Experience Score

Our Score

Our ability to analyse complex data-points from digital ecosystems and translate these into a Human Experience Score is where our patents lie.

Our score represents a proxy of how a person would describe their interaction of a digital service or application, if you were to actually ask them.

A low score indicates a disrupted experience, one of friction that a person would struggle to describe but knows it is there.

A high score indicates a consistent, friction-less interaction with a digital service.

Tested in the real world

Our Human Experience Score is a real world validated, consistent and reliable metric of a digital business.

Tested in the real world, our human experience score shows:

• A clear correlation between our score and responses from surveyed consumer opinion, with confidence levels of 98%
• A clear correlation not just at the level of overall Human Experience, but also for specific applications and differing perceptions at different times of day

Established relationship with wasted time

The human experience of a digital business has a direct impact on its brand reputation and productivity.

We have been able to establish a relationship between our HX score and the amount of time wasted by a person waiting for the digital world to respond.