This page includes or links to all of the information required by AIM Rule 26. This page was last updated on 31st March 2019.

Description of the business

At Actual Experience, we enable Service Providers and their Enterprise customers, to understand the correlation between a user’s experience of a digital journey and any bad behaviour amongst the many businesses, technologies, networks, data centres and applications involved in the delivery of that digital journey.

Developed from over 10 years of scientific research, our analytics-as-a-service requires no integration. We analyse digital journeys by taking measurements of the businesses, technologies, networks, data centres and applications involved in a digital journey. These are sent to our Analytics Cloud, where we perform millions of patented calculations per minute to provide actionable evidence to our customers, enabling them to manage and improve their user’s experience.

Using our unique approach to analysing a digital journey enables our customers to improve customer satisfaction, drive up the productivity of their staff, increase revenue and brand reputation from loyal customers and ultimately deliver success for their business.

Directors and biographies


Company Information

Actual Experience plc is listed on the AIM market of the London Stock Exchange (LSE:ACT). The company is domiciled in the United Kingdom, incorporated in England and Wales, registration number 0683738, and the registered office address is: Quay House, The Ambury, Bath, BA1 1UA.

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