For the purpose of the UK Data Protection Act 1998, the data controller is Actual Experience plc of Quay House, The Ambury, Bath, Somerset BA1 1UA, United Kingdom. Our data protection registration number is ZA047122.
We are a spin-out from Queen Mary, University of London. We collect and analyse digital performance data in order to improve the individual human experience of digital applications. Digital performance is measured from your computer, phone or other device (each a “Device”) using a small software program known as the “Digital User”. The Digital User does not monitor what you do on your Device; instead it sends test messages to measure local, national, and global digital performance as seen by your Device. Measurement data is transmitted to our Analytics Cloud. Our Analytics Cloud then analyses your data in order to provide you with information about your digital performance. The Analytics Cloud may also analyse data from the Digital User located on your Device together with data from other Digital Users located on other devices, in two further ways:
We may collect and process the following data about you:
We collect and use three categories of information: the measurement data recorded by our Digital User, the information provided by you when you register with us for our Actual Home service, and the analytics data resulting from the analysis we perform on the measurement data.
Our Digital User collects your IP address and the other measurement data described above and passes it to our Analytics Cloud, which we then use for analysis to provide you with information about your digital performance. If we provide information from other Digital Users on other devices, together with the Digital User on your Device, to our other customers (such as other business customers and regulators), your personal data described above (including your personal IP address) is not included and all data provided is strictly anonymised. We will not share the underlying measurement data relating to the Digital User on your Device with our business customers or regulators unless we tell you about this and you have agreed.
We use the information you provide to us when you register for our Actual Home service in the following ways:
If you use our Actual Home service, we will create analytics data as a result of the measurement information collected from the Digital User on your Device and other Digital Users on other devices. The analytics data we produce does not allow us or any other party to identify you personally. We provide anonymous analytics data to our customers (such as other business customers), who may in turn provide it to their customers.
We use information obtained from the way that you use our Sites in the following ways:
All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
We use commercially reasonable business and technical practices to secure our Analytics Cloud, and, although we cannot guarantee the security of data or information or be responsible for infiltration or hacking, we have implemented security policies, firewall software, rules, and other technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction or accidental loss.
All employees who have access to and are associated with the processing of personal data are obliged to respect the confidentiality of personal data.
We may share your information, including your personal data, with any member of our group, which means our affiliates and our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your information with selected third parties including:
We may also disclose your information, including your personal data, to third parties:
You may ask what data we hold about you or request that we remove any personal information we may hold at any time if you so request by emailing [email protected] or by writing to the Data Protection Officer at Actual Experience plc, Quay House, The Ambury, Bath, Somerset BA1 5BB, United Kingdom.
We do not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.
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Last updated: July 2016