Transforming user experience through evidence. Not guesswork
In today’s digital world, optimising the user experience of digital services is critical to the success of any business. Excellent user experiences can increase productivity of your staff, increase revenue from loyal customers and improve your brand reputation.
It’s all guesswork
However, it’s becoming increasingly challenging to successfully deliver these digital services. Your staff and client’s digital services are delivered over a highly complex path of businesses, technologies, networks, data centres and applications, often outside of your direct control. This creates significant problems. With the tool sets available today that only manage system performance, you don’t understand the causes of poor user experience – at best you are guessing.
At Actual Experience we remove the guesswork
We simplify this digital world by cutting through the complexity. Without the need for integration, we analyse the same paths used by real users; taking a series of measurements and sending these to our Analytics Cloud where we perform millions of calculations per minute, using patented technology, to correlate the cause and effect of user experience.